Brand Promise

Our communications should all play back to our heritage and the characteristics of an “engaging experience”. Engaging experiences are:

Readily available to the customer any time, anywhere and on their medium of choice. For example, United Airlines enables you to book a flight, choose your seat, check in, and get flight delay info 24x7 from your desktop or mobile device. At a minimum, The Langdale Company will make information on all affiliate services/products available 24x7.

Facilitates interaction with others (e.g., social networking sites like Facebook), unlocks tremendous value, is personalized, crosses boundaries between business and personal networks. For example, booking a vacation and reading reviews from previous guests at Yelp.com to find out more about hotels or restaurants in the area.

More interactive and entertaining — for example, Nike.com website where you can customize your own shoes with NikeID, order different right and left shoe sizes or different colors for the sole, base, lining, etc.

Interactions and transactions are easy. For example, Amazon.com with one-click purchases. Users should be able to find information pertaining to the product or service easily.

Allows you to respond to the customer in a timely fashion, such as live chat on a customer support or direct commerce website — for example, Amazon.com offers to call you at a time you specify. Amazon.com knows who the customer is when the call starts, there is no wait for a representative, and the rep is ready to immediately resolve customer problems.